HARMANDigital / Print / Social
Role: Associate Creative Director, Copywriter
HARMAN needed a way to introduce its new Connected Services division to a B2B audience — so I thought the only way to do it was by creating a whole new medium. Introducing the infopaper. It’s an interactive, digital whitepaper that incorporates a fictional narrative, influencer opinions, infographical stats, and HARMAN sales information to educate, entertain and drive response.
It launched at Mobile World Congress with an integrated paid, owned and earned campaign. Results greatly surpassed benchmarks and expectations.