Role: Associate Creative Director / Copywriter
I worked on a range of IBM properties, helping reach the C-Suite and CTO, in particular, with a combination of content and solutions. The goal was to help this B2B audience keep their businesses secure while providing the right IBM solutions to drive innovation and change in the marketplace.
From script to screen, I led the creation of videos ranging from technology trend conversations with influencers to video series featuring business partners talking about how they take advantage of IBM solutions. All videos were part of a larger effort to drive site traffic to the .com and help drive sales of IBM solutions.
For both SecurityIntelligence.com and Mobile Business Insights, I worked on naming projects, banner ads, website content and story ideas for influencers. Please note these are recent screenshots to give you a feel of the sites and the types of content I worked on.