Role: Senior Copywriter
Olympic Rescue It! deck resurfacer had some issues in the marketplace. Consumers weren’t prepping their decks properly, which resulted in negative product experiences. I spearheaded the creative development and execution of an education campaign that used scripted video, digital and social to get the word out about how much prep matters. The campaign, Prep Matters, was integrated across PR and marketing to provide 360-degree client support. We cast professional contractor, Dominick Amorosso, as our influencer to make the message more accessible to the target.
The social and video campaigns led people to the Olympic site for more information and where to purchase.