Role: Senior Copywriter
Olympic Rescue It! deck resurfacer had some issues in the marketplace. Consumers weren’t prepping their decks properly, which resulted in negative product experiences. I spearheaded the creative development and execution of an education campaign that used scripted video, digital and social to get the word out about how much prep matters. We cast professional contractor, Dominick Amorosso, to star in the videos and bring the message to the people.
The social and video campaigns led people to the Olympic site for more information and where to purchase.