Role: Associate Creative Director, Copywriter
Phononic’s Evolve Refrigerator is revolutionizing the way hospitals cool and store medications, food and ultimately they way they treat patients. To tell the inspiring story, we headed down to the brand-new heart and vascular UNC Rex hospital in Raleigh, North Carolina so we could capture how they’re using the product.
I scripted and storyboarded the entire video. During shooting, I guided the team and interviewed all participants — from the hospital’s leading cardiologist to the COO — on camera to make sure we were getting the right story. I then led the team through voiceover casting and execution and editing.