Role: Associate Creative Director, Copywriter
The Pittsburgh Steelers wanted to excite their internal teams and make sure everyone was aligned under one definition of what it means to be part of the Steelers family. I worked with my team to help the Steelers define their values and build an anthem video worthy of Steelers Nation.
Brand Essence Video
After scripting and storyboarding, I headed down to Pittsburgh with my team to shoot the video everywhere from inside Heinz Field and the front offices to the locker room and practice fields. I coached Tunch Ilkin, former Steelers player, through the v.o. recording and played a key role in helping the whole video come together.
A key piece of this endeavor was giving employees something to hold in their hands that reiterated the values and gave them pride about where they work. This employee handbook was the answer.