Lifestyle and patient support

As Copy Supervisor at Patients & Purpose, I led copy for Vertex Guidance & Patient Support, which helped patients navigate life with cystic fibrosis through a mix of lifestyle and health-focused content.

For patient, caregiver, and case manager audiences, I wrote copy for seasonal newsletters, lifecycle marketing campaigns, social, patient and case manager videos, digital experiences, call scripts, how-tos, activity guides, and more — and worked with cross-functional teams to ensure compliance.

Patient materials and activities

Lifecycle marketing

Seasonal lifestyle content