Ministry of Supply, a clothing line developed by students out of MIT, is the next generation in performance workwear. The clothing moves with you and wicks sweat away to keep you dry. Built for people who need to look and feel good while they’re on the go, I led the creative team on the copy side to concept and execute Ministry’s first-ever paid media campaign.
Young, on-the-go professionals who want to bike to work and still walk into their 9 am meeting feeling fresh and ready to go. Disappointed by clothing that doesn’t meet their lifestyle, they’ve been searching for something better, unable to find it.
To highlight the superior mobility made possible with Ministry’s clothing, we developed a concept that took shoppers from day to night with the brand, leaving plenty of room for a creative ad series to bring the full story to life. Additional copy-driven concepts from the original pitch are also included here.