Tyco / ANSUL Fire Protection

Role: Senior Copywriter

ANSUL is the name in fire protection. You’ve never met a group of people more passionate about what they do. For its 100th anniversary, I led the team as we pitched and executed the Passion for Fire Protection campaign. An interactive, virtual museum complete with a video series featuring real ANSUL customers and employees helped commemorate the milestone.


Passion for Fire Protection Videos

I was on set to interview ANSUL employees and customers about their experiences and memories of ANSUL. Every single person had clear passion for the brand and it comes through. Watch two from the series below.



Virtual Museum Website Tour

Take a quick tour of the museum website experience featuring multiple wings and many facts about the history of fire protection. Or check it out for yourself.


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