Meredith Clinton • Strategy, Copy & Creative Direction

 

Brands
Better.com, Pittsburgh Steelers, John Deere, IBM, Olympic Paint, Glidden Paint, Samsung, Vertex Pharmaceuticals, Mastercard, Amex, NHL, Kleenex, Keurig, New York Life, Travelers Insurance, Chubb, PMI, Huawei, Gamma Medica, Tyco/ANSUL, Shoo the Flu, Page Family Foundation, Biogen

Skills
Creative & copy direction, brand voice development, brand strategy, campaign concepting, content strategy, life cycle marketing, long & short-form copywriting, video production, team building

WordPress, Keynote, Microsoft Office, Google Suite, Hootsuite, Acrobat, basic video editing, Chicago & AP style, limited Spanish

 



Work

HEAD OF OPERATIONS & MARKETING, CO-FOUNDER
CB Sonics, LLC
August 2020–Present
Launched a business with my partner, offering music composition, voice over, and audio engineering geared toward the ad industry and commercial projects. I lead all marketing efforts including brand development and copywriting.

 

FREELANCE ASSOCIATE CREATIVE DIRECTOR / COPYWRITER / STRATEGIST
August 2017–Present     New York, NY

 

STRATEGY & CONTENT DIRECTOR
outré creative
February 2020–April 2020, August 2020–April 2021
Spearhead strategy and content for multichannel insurance and financial campaigns, rebrands, tone of voice development; oversee team of writers and all content production. Working to build processes and structure into the strategy/content offering.

 

ASSOCIATE CREATIVE DIRECTOR / COPY DIRECTOR
Better.com, fintech mortgage startup
September 2018–February 2020
First copy director hired; managed copy team across UX and brand; collaborated with sales, engineering, marketing to develop value props, brand voice, content strategies; execute email and marketing campaigns

 

COPY SUPERVISOR
Patients & Purpose
January 2018–September 2018
Copy lead for Vertex Pharmaceuticals patient program; developed 360-degree content for people with cystic fibrosis

 

ASSOCIATE CREATIVE DIRECTOR
Racepoint Global
December 2015–August 2017
Led branding for global membership org, PMI; brought John Deere’s tech story to life; managed team of art, copy, and video; spearheaded new biz

 

SENIOR COPYWRITER
Racepoint Global
April 2014–December 2015
Led integrated campaigns across tech, consumer, non-profit spheres; produced video series for B2B and consumer edutainment

 

COPYWRITER
VML
September 2013–April 2014
Social content planning and execution; digital ad campaigns; developed social voice and activations for Citizens Bank

 

LIFESTYLE WRITER
May 2010–May 2014
Beauty News NYC (first online beauty magazine, est. 2003)
Topics included fitness, travel, spa, wine and spirits, pets, and events

 

COPYWRITER
SGA, Inc. (a direct marketing ad agency)
January 2011–September 2013
Drove action w/ targeted direct mail that educated and entertained; optimized continuously through testing

 

PROOFREADER
SGA, Inc.
June 2008–December 2010

 

EDITOR
Wink International LLC (start-up, on-demand publishing company)
August 2006–February 2008

 


 

Education
B.A. Fairfield University, Fairfield CT; English/Journalism; Women’s Studies

Recognition
Hermes Platinum x 2, Hermes Gold, MITX Awards Judge