Easy. Effortless. Insured.
Blink is a new kind of insurance brand, endorsed by Chubb and created from the ground up for the digital-first consumer who wants what they want without any extra baggage. Forget the rigid structures from insurance brands of yesteryear, Blink gives users one policy they can customize easily to help keep all the facets of their lives protected.
I developed its unique tone of voice and led strategy and content on the agency side.
The digital-first consumer who expects a seamless experience that’s customizable, easy, and gets right to the point.
A narrative thread, in this case an ice cream metaphor, helps introduce the brand story. Customers get one big cone (ahem, policy) that they can fill with as many scoops of coverage as they want. I developed Blink’s ownable tone of voice that uses short, staccato sentences with matter-of-fact attitude to help the copy work in tandem with design.
Brand & Product Experience
