Healthtech • Fintech • Insurance
Fractional strategy & copy direction
I work at the intersection of brand, product, and growth marketing — helping companies in regulated industries clarify their positioning, build messaging that holds up across channels, and move faster without losing their unique thread.
From launch to investor meetings to deepening your impact
Whatever your current messaging challenge, I’m here to help.
Build relationships + through relevance = to inspire action
52
Brands get 52% more value from emotionally connected consumers.*
67
67% of female fintech CMOs say brand and product marketing are equally important.**
68
68% of consumers unfollowed or hid brands on social for inauthentic content.†
2.86
Brands with high awareness have 2.86x higher CVR vs those with low awareness.††
Connecting people through story
I take an integrity-first approach to copy direction that prioritizes your values and helps you reach your goals with data-driven, customer-centric storytelling. I offer valuable insights for your business, brand, and creative strategies.
Strategic guidance
Whether B2B or B2C, I will help you analyze business challenges from your customer’s perspective and advise messaging and creative strategies across brand, product, and growth marketing.
Creative direction and copywriting
Build lasting relationships with audiences by optimizing your customer journey and creating high-quality content that’s accessible and engaging. I can partner with your team, work solo, or bring in support.
Team building and structure
When a team jives, it’s magic. I can help boost morale, mentor junior team members, and depending on your needs, establish your copy department by creating a playbook to run it and helping hire a team to power it.
“Meredith is a powerhouse. Full stop. She helped our team be better
at everything we did and made the creative process
feel intentional and enjoyable.”—Noah S., Video Producer, Fintech
How copy direction
supports growth
and retention
- Differentiate your brand in a crowded marketplace with consistent, ownable messaging that sets a flexible foundation.
- Streamline content development and execution across teams so you can ship, test, learn, repeat faster.
- Avoid costly, last-minute pivots that can equate to a loss of brand equity and momentum with customers.
- Stay in integrity with your mission and values as you’re moving fast to reach growth targets and solve pain points.
Project based
Project based
Great for when you know what you want and can fill out a creative brief. Also perfect for injecting fresh perspective and testing out new talent.
Retainer
Retainer
Reserved hours or output. Great for knowing you have a vetted resource on standby and freeing up time by outsourcing regular content.
Bespoke
Bespoke
Get help turning your business needs into an actionable plan. I’ll make recommendations based on my expertise and you can decide what’s best for you.
Getting started
- Book time. Grab a 30-minute slot and answer a few quick questions to help me prepare.
- Vibe check. We’ll talk about your challenges and goals to see if we’re the right fit.
- Sealed, signed. If it’s a go, I’ll follow-up with a proposal and we’ll take it from there.
Brands I've worked with
“I can’t imagine a better experience as a startup
going from zero to one.”—Sean Hundtofte, CEO, Solve Finance
Ready to invest in your story?
*”The New Science of Customer Emotions,” Harvard Business Review, hbr.org. **”Women CMOs in Fintech Report: 2024,” The Fletcher Group. †Hootsuite’s Social Media Consumer Report 2024. ††Tracksuit’s “The Awareness Report” (TikTok specific).