- The great thing about fractional...
I can flex up or down to support my clients’ needs.
Whether you know exactly what you need or you’re hitting blockers as you work to grow, scale, or connect more deeply with your audiences, I can partner with you to chart a path forward.
Below are just a few of the ways my work can show up. If you think we could be a fit, I hope you’ll reach out.
Strategy
From your business to your brand, strategy provides a blueprint for consistency and impact and sets a solid foundation to position you for growth.
Services include:
- Brand & competitive audits
- Customer research & personas
- Mission, vision, & values development
- Brand architecture & positioning
- Messaging strategy
- Go-to-market strategy
- Lifecycle marketing
- Stakeholder workshops
- …and more
Copy Direction & Copywriting
Turning complex topics into clear, engaging narratives takes nuance. Human-centered messaging and copy drives clarity, connection and conversion.
Services include:
- Voice & tone development
- Campaign concepting & execution
- Message test matrices
- Websites & landing pages
- XFN sales materials
- Video scripting
- UX copy
- Onboarding flows
- …and more
Team Leadership
If you need support growing your copy team or connecting dots across XFN teams, I can take the weight off leaders who have other hats or areas of expertise to focus on.
Services include:
- Review copy deliverables across brand, growth, and product
- Manage a freelance or on-staff copy team
- Create team bonding opportunities
- Establish copy team career ladders
- Hiring support
- …and more
Starter Packages
Contact me for availability and to discuss the specifics of your challenge or project. I will create a custom scope based on your timeline, budget, and bandwidth.
'Unstick Your Strategy' Session
Starting at
Great for: When you want a fresh perspective and need clarity fast.
What is it: A focused strategy call to pressure test your messaging, brainstorm your roadmap, audit a campaign or asset, or get unstuck on a specific challenge.
Includes:
- 60-minute live strategy call
- Pre-call intake form and background research
- Follow-up notes and recommendations recap
- Full credit toward ‘Fractional Copy Director’ package
'Map Out Your Messaging' Intensive
Starting at
Great for: When you’re launching a new product, targeting a new audience, or looking to drive greater alignment with your values and need a go-forward plan quickly.
What is it: An immersive sprint to clarify your messaging strategy or build a testing framework and set a strategic roadmap for what’s next.
Can Include:
- Discovery kickoff session
- Brand & competitor messaging audit
- Stakeholder workshop(s) or individual interviews
- Messaging hierarchy including key pillars & supporting proof points
- Testing strategy including messaging, CTAs, formats, and/or platforms
- Roadmap for rollout
- Partial credit toward ‘Fractional Copy Director’ package
“I’d hire her again in a heartbeat.”
—Abby Landers, Copy Director @ Brex
Fractional Copy Director Packages
Starting at
Great for: When you want ongoing strategic, senior-level guidance and copy direction across brand, product, and/or growth marketing without the hassle of a full-time hire.
Core package includes:
- 2x – 1 hr check-ins or live strategy sessions per month
- Strategic oversight & direction across 1–2 products or campaigns
- Review of up to 4 pages (or comparable) of copy with annotated feedback for your team per month
- 1 strategic copy deliverable per quarter such as: welcome email series, landing page campaign, onboarding flow, roadmap, etc.
- 3-month minimum commitment
Potential add-ons include:
- More frequent live syncs; in-office or hybrid setups
- Ownership of larger quarter-long projects
- Growth & mentorship of your copy team
- Ongoing performance optimization and message testing
- Brand strategy development
- ‘Living’ Copy guide development
- …and more depending on your needs