Digital Business Accelerated was a research-driven campaign analyzing the impact of technology on small and mid-sized businesses around the world. As Strategy & Content Director at Outré Creative, I led creative development from the agency side, including writing much of the content and leading webinar strategy.

We paired modern, elegant design with narrative storytelling in a variety of short and long-form content pieces. At the center of it all was the research report (whitepaper), which spring boarded to trend videos, webinars, emails, case studies, display and social ads, and more.

The target audience was multilayered including business owners as well as agents and brokers spanning nine regions in total. I partnered with teams internally and externally to define messaging, coach talent, and bring it all to life.