Brand strategy & copy direction

I partnered with early-stage startup MyAdvo to provide brand strategy, copywriting, and creative direction in support of member acquisition, brand awareness, and ongoing content development and optimization.

Projects included a membership drive campaign which garnered over 100% increase in enrollment, social and email copy, naming, research-driven downloadables and white paper, Substack newsletter strategy and copywriting, and more.

“Meredith is both a strategic and hands-on content partner. She helped MyAdvo deliver trusted, thoughtful content to our members and supported me as a solopreneur in shaping our content strategy, cadence, and capacity. "
—Esther Tran-Le, Founder & CEO, MyAdvo

Downloadable AdvoKits

How to advocate for your health
How to talk symptoms with your gyno
Preparing for endometriosis surgery

Membership drive

Research paper

PCOS 101 Guide