integrated brand strategy and copy support

Brand strategy & copy direction

I partnered with early-stage startup MyAdvo to provide brand strategy, copywriting, and creative direction in support of member acquisition, brand awareness, and ongoing content development and optimization.

Projects included a membership drive campaign which garnered over 100% increase in enrollment, social and email copy, naming, research-driven downloadables and white paper, Substack newsletter strategy and copywriting, and more.

“Meredith is both a strategic and hands-on content partner. She helped MyAdvo deliver trusted, thoughtful content to our members and supported me as a solopreneur in shaping our content strategy, cadence, and capacity. "
—Esther Tran-Le, Founder & CEO, MyAdvo

Downloadable AdvoKits

MyAdvo - Downloadable healthcare content
How to advocate for your health
MyAdvo - Downloadable healthcare content
MyAdvo - Downloadable healthcare content
MyAdvo Community Building
MyAdvo - Symptoms Framework - How to talk symptoms with your gyno
How to talk symptoms with your gyno
MyAdvo - Symptoms Framework
MyAdvo - Symptoms Framework
MyAdvo - Symptoms Framework
MyAdvo: Endometriosis Surgery downloadable
Preparing for endometriosis surgery
MyAdvo: Endometriosis Surgery downloadable
MyAdvo: Endometriosis Surgery Post-Op Checklist
MyAdvo Endometriosis Surgery - Framework
MyAdvo Social, Evaluating Endo Surgeons

Membership drive

MyAdvo Membership Drive - integrated brand campaign
Membership drive campaign: Email - Now’s the time to join MyAdvo
Event email - Save The Date MyAdvo Launch Party
MyAdvo social
MyAdvo Social Campaign, Membership Drive, Come Shape the Future of Women's Health
MyAdvo social, membership drive campaign
MyAdvo social, membership drive campaign

Research paper

MyAdvo Advocacy Guide: PCOS 101; women's health advocacy, healthtech startup
Strategy and copywriting for What is PCOS? / PCOS 101 research paper for MyAdvo, women's health advocacy community, healthtech startup
PCOS 101 Advocacy Guide - Cover
PCOS 101 Advocacy Guide - Welcome
PCOS 101 Advocacy Guide - What is PCOS?
PCOS 101 Advocacy Guide - Who's Affected
PCOS 101 Advocacy Guide - Racial Disparities
PCOS 101 Advocacy Guide - Symptoms
PCOS 101 Advocacy Guide - Types of PCOS
PCOS 101 Advocacy Guide - how PCOS can impact you
PCOS 101 Advocacy Guide - Getting Diagnosed
PCOS 101 Advocacy Guide - Treating PCOS
PCOS 101 FAQs
PCOS 101 Guide