Brand strategy & copy direction

As a contractor with early-stage startup MyAdvo, I partner with their CEO & Founder to provide brand strategy, copywriting, and creative direction in support of member acquisition, brand awareness, and ongoing content development and optimization.

Projects include social and email copy, naming, research-driven downloadables and white paper, Substack newsletter strategy and copywriting, and more.

Downloadable AdvoKits

How to advocate for your health

Membership drive

Research paper