Page Family Foundation
Role: Senior Copywriter / Copy Lead
The Page Family Foundation had a goal to make kids, teachers and families healthier in Oakland, California. How? With Shoo the Flu, a free in-school vaccination program that required no insurance and no need for parents to take time off work for a doctor visit. The challenge was to get the message across to a diverse, multi-generational and multi-lingual audience who is already skeptical about vaccines.
One of my favorite tasks was naming and writing bios for the cartoon flu characters who helped us teach kids that getting the flu vaccine isn’t so scary after all. I was the sole copywriter for a parallax website, print flyers, outdoor, video, social and more. It was a fully integrated paid, owned and earned campaign with content translated into 6 languages and distributed to thousands of students and their families.
Collaborating with the multimedia team, I concepted, scripted and directed this video detailing a day in the life of the in-school vaccination program. The goal was to help parents, teachers and students understand what to expect.
Website, Outdoor, Print, Digital and More