Free Your Sex
ONE Condoms was launching a brand-new product: myONE Perfect Fit condoms, available in 56 sizes for added safety and pleasure. It was the first time anything like it was approved for use in the U.S., so it was important to make a splash. I led the pitch as ACD and copywriter…and even went out on the streets of Boston for a little first-hand research about condom use (see the evidence below).
The campaign, Free Your Sex, was about celebrating the freedom we can feel from safe sex. It was about product awareness, but beyond that, it was meant to be a larger social campaign about sexual freedom, openness, and acceptance.